Marketing

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  • Capturing Hearts and Minds: How Authors Can Thrive on TikTok

    Zoom

    The Marketing Coalition was established to help WAG authors market their works. We meet on the third Monday of each month at 10:00 a.m. by Zoom, and the Zoom link is always the same: https://us02web.zoom.us/j/81913659127?pwd=a1hTQWl1WVphTUxBOWdVWE9oV2ljQT09 Meeting ID: 819 1365 9127 Passcode: 119030 We hope to see you there!

  • Pros and Cons of 3 Self-Publishing Platforms

    Online

    Connect by Zoom (link below) at 10:00 a.m. on October 21 for the Marketing Coalition meeting. Jolene MacFadden will discuss the pros and cons of the publishing platforms KDP, Draft2Digital, and Ingram Sparks, including the marketing tools each provides to help authors promote their books. The Marketing Coalition was established … Read More

  • Marketing Coalition: Navigating the World of Book Reviews

    Zoom

    At this months Marketing Coalition meeting via Zoom, Jolene MacFadden will lead a discussion on Navigating the World of Book Reviews. We’ll discuss how to get honest and impactful book reviews from readers and reviewers and how to use them effectively. Key Points to be covered: Where to find book … Read More

  • Writers: Build Your Newsletter & Grow Your Subscriber List

    Zoom

    Marketing Coalition Meeting - Come Join Us! In this presentation, we’ll discuss strategies to grow your newsletter subscriber list, craft engaging emails, and maintain regular contact with your readers. Key Points: The importance of an email list for authors. How to incentivize sign-ups (exclusive content, free ebooks, etc.). Effective newsletter … Read More

  • Marketing Coalition Meeting: Effective Social Media Strategies for Authors

    Zoom

      Effective Social Media Strategies for Authors Description: Learn how to build your brand on social media platforms, create engaging content, and convert followers into readers. Key Points: Choosing the right social media platforms for your audience. How to post consistently without burnout (content batching, scheduling tools). Engagement strategies: polls, … Read More

  • Preparing for Book Festivals as a Vendor

    Zoom

    Description: This session will guide you on how to prepare for a book festival, from setting up a booth to engaging festival-goers and making sales. Key Points: What to include in your festival booth setup. Engaging with attendees: pitches, signing, and giveaways. Best practices for marketing before, during, and after … Read More

  • Marketing Coalition Meeting

    Zoom

    Finding Your Readers: Where They Actually Hang Out Online Description: Stop posting into the void! This session helps you identify WHERE your ideal readers spend their time online and how to show up authentically in those spaces without overwhelming yourself. Key Points: Identifying your ideal reader profile (genre, age, interests, … Read More