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Marketing Coalition Meeting
February 16, 10:00 am - 11:00 am
Finding Your Readers: Where They Actually Hang Out Online
Description:
Stop posting into the void! This session helps you identify WHERE your ideal readers spend their time online and how to show up authentically in those spaces without overwhelming yourself.
Key Points:
- Identifying your ideal reader profile (genre, age, interests, online habits)
- Platform research: matching your genre to the right social spaces (BookTok for romance, Reddit for sci-fi, Facebook groups for cozy mysteries, etc.)
- The 80/20 rule: focusing on 1-2 platforms that actually work for YOUR readers
- Lurking strategy: how to observe and learn before jumping in
- Quality over quantity: why 500 engaged followers beats 5,000 ghost followers
- Free tools to find reader communities (Goodreads groups, genre-specific Facebook groups, Reddit threads)
Worksheets/Handouts:
- “Reader Avatar Worksheet” – helps authors define their ideal reader
- “Platform Match-Up Chart” – genres matched with most active reader platforms
Resources:
- Free tool: Facebook Group search techniques
- Free tool: Reddit search for niche communities
- Free: Goodreads genre-specific groups directory
- Article: “Where Book Readers Actually Spend Time Online” (curated list)
